Product refers to goods/ services offered by an organization to satisfy the need, want, and demand of a certain individual or market whereas branding refers to set of activities an organization carries out in order to create either a image of the company or product or both in the mind of prospective users/ buyers. safely I can add that Product is a real entity whereas brand is merely a perception.
It will be interesting to note here that in order to attain market leadership position and counter competition, worldwide companies develop their core products into brands. It helps them present and maintain their company’s name in the marketplace through the product/service itself. They utilize the brand to present their company’s symbol, color, goal (brand taglines), and some interesting and persuasive features of the company to all the consumers. The development of core products into brands is an innovative way to leave a lasting impact on memory of consumers on what the product/service is and who manufactures or makes it. This is a simple way to established awareness on the specified target market of the product/service or company.
It will be interesting to note here that in order to attain market leadership position and counter competition, worldwide companies develop their core products into brands. It helps them present and maintain their company’s name in the marketplace through the product/service itself. They utilize the brand to present their company’s symbol, color, goal (brand taglines), and some interesting and persuasive features of the company to all the consumers. The development of core products into brands is an innovative way to leave a lasting impact on memory of consumers on what the product/service is and who manufactures or makes it. This is a simple way to established awareness on the specified target market of the product/service or company.
nice sr it will be help to all students who wants to be specialization in Markeeting.
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